Las Vegas, NV — May 11, 2026 — The International Association of Media & Technology (IAMT) Impact Awards has named Digital Joy, a cloudnative media technology company building nextgeneration tools for content creation, governance, and newsroom workflows, as Best Start-Up. This award recognizes emerging companies delivering meaningful innovation and impact across the global media and entertainment technology ecosystem.
The IAMT Impact Awards honor organizations and individuals who advance MediaTech through measurable results and industry leadership. As the inaugural winner of the Best Start-Up category, Digital Joy was recognized for its innovation in delivering simple, flexible, cloud-based solutions that power the entire content lifecycle—from planning and production to distribution, cost management, and audience engagement.
Over the past year, Digital Joy has introduced two flagship platforms addressing some of the industry’s most pressing challenges. Insight, a purposebuilt FinOps and cloud governance platform for media organizations, delivers realtime visibility and control across multicloud environments and has already demonstrated significant financial impact with early enterprise partners such as Globo.
The company also launched Newsroom, a nextgeneration, storyfirst NRCS built natively on Grass Valley AMPP, enabling unified workflows from story creation through production and multiplatform distribution without the silos of traditional newsroom systems.
“This award recognizes the work we’ve put in over the past year and the people behind it,” said Tracey Shaw, CEO of Digital Joy. “Our focus has been on solving real problems for modern media organizations: from launching Insight with partners like Globo to introducing Digital Joy Newsroom, our nextgeneration NRCS built natively on Grass Valley AMPP, . We’re proud to be part of the MediaTech ecosystem and inspired by the innovation happening across the industry as we continue to build technology that helps teams create, engage, and optimize.”
IAMT leadership cited Digital Joy’s combination of innovation, execution, and industry relevance as key factors in the selection. The award was presented at NAB Show 2026 in Las Vegas, the world’s largest gathering for broadcast, media, and entertainment professionals.
The Best Startup recognition underscores Digital Joy’s rapid emergence as a trusted technology partner for broadcasters, media companies, and content organizations navigating cloud complexity, audience fragmentation, and evolving production workflows.
About Digital Joy
Digital Joy is a cloudnative media technology company delivering modern platforms for content creation, cloud governance, and newsroom operations. Its products include Digital Joy Insight, a FinOps and cloud governance solution for media organizations, and Digital Joy Newsroom, a nextgeneration NRCS built natively on Grass Valley AMPP. Digital Joy empowers media teams worldwide to operate more efficiently, tell better stories, and maximize the impact of their content.
Learn more at https://digitaljoy.media.
Media Contact:
press@digitaljoy.media